An intriguing e-mail found its way to my inbox this evening. The NFL was inviting me to “pre-order” AFC Championship merchandise for the Indianapolis Colts. The AFC Championship game does not take place until Sunday.
Of course, no self-respecting sports fan would dare to tempt fate by accepting such an invitation. There will be an inevitable rush on Sunday afternoon, however, from fans of the AFC Champions to purchase merchandise showing off their favoured team’s recent glory. And media coverage would not be complete without the obligatory shots of the victorious team decked out in T-shirts and baseball caps reflecting their success.
Both require the ready availability of such items - and so they are all pressed and printed in advance of the game, sitting in huge cardboard boxes on the sidelines until the final result is known. Last year, Slate revealed the final destination of the unwanted goods - the shirts that, somewhat incorrectly, proclaim the losing team to be AFC Champions. They go to charity projects around the world, distributing clothes to poverty-stricken areas.
This reminded me of an article I read a while ago, about a football writer’s travels in Africa. Seeing a fan in a Sheffield Wednesday shirt, he went across to inquire how he came to support the team. He quickly realised he was dashing the man’s dreams. “But I am an Arsenal fan… this is an Arsenal shirt!”
Obviously those receiving the clothing have far more serious concerns than who won the Super Bowl in 2001. But it does raise a smile to think of little pockets of the world where sporting reality really has been inverted. In the eyes of some, the Buffalo Bills must be a legendarily successful NFL team, their unprecedented run of four consecutive losses being turned, quite literally on its head. And ironic to think that the desire for ever more money leads to the spread of such disinformation.